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☆ Roblox shares drop nearly 30% as company cuts annual bookings forecast on muted player spending
▼ + stars: | 2024-05-09 | by ( ) www.cnbc.com time to read: +2 min

Roblox cut its annual bookings forecast on Thursday, in a sign that people were dialing back on spending within its video-gaming platform amid an uncertain economic outlook and elevated levels of inflation. Electronic Arts also gave a weak revenue forecast earlier this week. Roblox now expects full-year bookings to be between $4 billion and $4.10 billion, down from its earlier forecast of $4.14 billion to $4.28 billion. Its second-quarter bookings forecast of $870 million to $900 million was also below estimates. Roblox will build the infrastructure for the ad platform in 2024 and start providing forecast for ad revenue in 2025, Guthrie added.

Persons: Roblox, Michael Guthrie, Guthrie Organizations: Electronic Arts, Walmart, Warner Bros Discovery

☆ Roblox steps up its 'year of scale' with new ad formats, hires, and key partnerships as it aims to build a $1 billion ads business
▼ + stars: | 2024-05-01 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

Video ads within Roblox are similar to real-world digital out-of-home advertising. A Roblox Portal Ad for a "Teenage Mutant Ninja Turtles" pizza party experience. Roblox/GamefamRoblox's partnerships boss, Christina Wootton, previously told Business Insider that while 2023 was a year of testing, 2024 would be the "year of scale" for its ads business. Roblox ads are labeled and can only be served to users over the age of 13, the company said. "If you literally just slap ads within the game, people are going to run a mile," Litman added.

Persons: Roblox, we'll, Stephanie Latham, Christina Wootton, Michael Guthrie, Latham, Ben Fox, David Vesper, it's, Nathan Pillot, Pillot, It's, Michael Litman, Litman Organizations: Business, Walmart, Warner Bros . Pictures, HUGO, Meta, Yahoo, Google, Social, viewability, Media.Monks, Logitech Locations: Roblox

☆ Roblox beats bookings estimates on higher in-game spending, shares jump
▼ + stars: | 2023-11-08 | by ( Harshita Mary Varghese | ) www.reuters.com time to read: +2 min

REUTERS/Brendan McDermid/ File Photo Acquire Licensing RightsNov 8 (Reuters) - Roblox (RBLX.N) beat quarterly bookings estimates as in-game spending jumped and summer break drove more users to its online gaming platform for titles including "Adopt Me!" and "Murder Mystery 2", sending its shares over 17% higher on Wednesday. Net bookings, generated from in-game purchases of Roblox's virtual currency "Robux", came in at $839.5 million, beating estimates of $830.2 million, according to LSEG data. It also recorded over 15 million downloads in October from Sony's (6758.T) PlayStation devices after launching in the previous month. In February next year, Roblox will reveal its forecasts for full-year 2024 and the first quarter, it said.

Persons: Brendan McDermid, Roblox, Michael Guthrie, Harshita Mary Varghese, Shinjini Ganguli Organizations: New York Stock Exchange, REUTERS, Electronic Arts, Thomson Locations: New York, U.S, Europe, Asia, Sony's

May 10 (Reuters) - Roblox Corp (RBLX.N) on Wednesday topped quarterly bookings estimates on Wednesday, as a wider audience swarmed to the platform for games such as "Adopt Me!" However, adjusted loss of 44 cents per share was bigger than analysts' expectation of 40 cents loss per share, according to Refinitiv data. Roblox said higher expenses due to developer exchange fees, personnel costs and infrastructure were the reason behind the bigger loss. "We also expect our operating expenses to increase significantly in future periods", the company said, adding it intends to continue to make investments to grow its business and hire more people. Reporting by Yamini Kalia and Tiyashi Datta in Bengaluru; Editing by Krishna Chandra EluriOur Standards: The Thomson Reuters Trust Principles.

☆ Roblox dazzles Wall St with bookings beat on holiday boost
▼ + stars: | 2023-02-15 | by ( ) www.reuters.com time to read: +1 min

REUTERS/Brendan McDermidFeb 15 (Reuters) - Roblox Corp (RBLX.N) on Wednesday reported better-than-expected bookings for the fourth quarter as users spent more money on the online gaming platform during the holiday season, sending its shares up about 16% in premarket trading. Average daily active users (DAUs) were 58.8 million at the end of December, up 19% year-over-year, but flat compared with the third quarter. For January, estimated bookings came in at $267 million to $271 million, up between 19% and 21% year-on-year. Roblox booked a loss of 48 cents per share in the fourth quarter, smaller than the 52 cents loss that Wall Street expected. Shares were trading at $41.37 before the bell on Wednesday, adding to the 25% climb marked so far this year.

☆ Silly Meta, Roblox isn’t just for kids
▼ + stars: | 2023-02-15 | by ( ) www.reuters.com time to read: +2 min

NEW YORK, Feb 15 (Reuters Breakingviews) - Video-game and social-media hub Roblox (RBLX.N) isn’t playing around when it comes to expanding its audience. The company behind MeepCity and Royale High has been racing alongside Meta Platforms (META.O) to turn the metaverse into more than just a vague buzzword. Despite being unprofitable and considerably smaller than Facebook’s owner, it is putting up a solid fight. Meta is mulling ways to attract younger users, including maybe opening the game up to minors older than 13. They do not reflect the views of Reuters News, which, under the Trust Principles, is committed to integrity, independence, and freedom from bias.

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